BACK TO YOU

Privacy Policy

Last updated: June 24, 2026

Back to You Massage Therapy is operated by Back to You Massage & Bodywork Inc. This Privacy Policy explains how personal information is collected, used, stored, and disclosed when you visit this website, book an appointment, complete intake forms, receive massage therapy services, make a payment, request direct billing, or contact Back to You Massage Therapy.

Your privacy matters. Back to You Massage Therapy collects only the information reasonably needed to provide safe, professional, and appropriate care, manage appointments, process payments, maintain records, and meet legal, professional, and business obligations.

If you have questions about this Privacy Policy, please contact:

Email: hello@backtoyou.ca
Phone: 825-425-4441

 

Who This Policy Applies To

This Privacy Policy applies to clients, prospective clients, website visitors, and anyone who contacts Back to You Massage Therapy.

It applies to personal information collected through:

  • the Back to You Massage Therapy website
  • secure online booking through Noterro
  • electronic intake and consent forms
  • appointment communication
  • direct billing requests
  • payment processing through Square
  • email, phone, or other direct communication
  • massage therapy services provided by Back to You Massage Therapy

 

Personal Information Collected

Back to You Massage Therapy may collect personal information needed to provide professional massage therapy services and manage appointments.

This may include:

  • name
  • date of birth
  • phone number
  • email address
  • home or appointment address
  • emergency contact information
  • appointment details
  • intake form responses
  • health history
  • current symptoms or concerns
  • medications, injuries, surgeries, allergies, or relevant medical conditions
  • treatment goals and preferences
  • consent forms and policy acknowledgements
  • treatment notes and clinical records
  • payment status and transaction details
  • receipt details
  • direct billing or insurance information, if requested
  • communication records related to appointments or care

Back to You Massage Therapy only collects information that is reasonably necessary for booking, providing care, record keeping, payment, direct billing where requested, and business administration.

 

Health Information

Massage therapy requires the collection of relevant health information so treatment can be provided safely and appropriately.

Health information may include your health history, current symptoms, injuries, pain patterns, physical concerns, treatment goals, contraindications, medications, allergies, and treatment notes.

This information is used to help determine whether massage therapy is appropriate, to plan and adapt treatment, to document care, and to support professional continuity of care.

Please provide accurate and current information on your intake forms and update Back to You Massage Therapy if your health information changes.

 

How Personal Information Is Used

Back to You Massage Therapy may use personal information to:

  • schedule, confirm, and manage appointments
  • provide massage therapy services
  • review intake forms and health history
  • assess whether massage therapy is appropriate
  • create and maintain client records
  • communicate about appointments, forms, policies, receipts, and follow-up
  • process payments securely through Square
  • provide official receipts
  • support direct billing when requested in advance
  • respond to questions or inquiries
  • manage cancellations, rescheduling, sickness, parking, and access concerns
  • meet legal, professional, insurance, tax, and business record requirements
  • protect client and practitioner safety
  • improve website, booking, and client experience

Personal information is not sold.

 

Consent

By using the website, booking an appointment, completing intake forms, submitting information, or receiving services, you consent to the collection, use, and disclosure of personal information as described in this Privacy Policy.

Consent may be express, such as when you complete an intake form, sign a consent form, request direct billing, or provide information directly.

Consent may also be implied where the purpose is clear and reasonably necessary, such as using your contact information to confirm an appointment you booked.

You may withdraw consent where permitted by law. However, withdrawing consent may affect the ability to provide massage therapy services, process payments, complete direct billing, issue receipts, maintain required records, or communicate about appointments.

To ask questions or withdraw consent where possible, contact:

Email: hello@backtoyou.ca
Phone: 825-425-4441

 

Secure Booking Through Noterro

Online booking, intake forms, consent forms, appointment reminders, receipts, and related clinic administration are completed securely through Noterro.

Noterro may collect and store personal information needed for booking and care administration. Noterro may have its own terms, privacy policy, and data practices.

Clients are encouraged to review Noterro’s privacy information when using the booking platform.

Back to You Massage Therapy uses Noterro to support secure booking, form completion, client records, appointment management, and practice administration.

 

Secure Payment Processing Through Square

Payment processing is completed securely through Square at this time.

Square may be used for card payments, online checkout, invoices, or other approved secure payment methods.

Back to You Massage Therapy does not directly store your full payment card information. Payment information is processed by Square according to Square’s own security, privacy, and payment terms.

Clients are encouraged to review Square’s privacy and payment terms when making a payment.

 

Direct Billing and Insurance Information

Direct billing may be available by pre-planned request only.

If you request direct billing, Back to You Massage Therapy may collect insurance-related information needed to submit or attempt a claim. This may include your insurance provider, policy or member details, plan information, date of birth, service details, and other information requested by the insurer or billing platform.

Direct billing information is used only for claim submission, claim follow-up, payment processing, receipts, and related record keeping.

Direct billing approval is not guaranteed. If direct billing is declined, delayed, unavailable, or only partially approved, the client remains responsible for the full session fee or remaining balance.

Detailed receipts can be provided for self-submission.

 

Receipts and Records

Official receipts are available after each completed session.

Receipts may include information such as the client name, practitioner name, service date, service type, amount paid, GST where applicable, and other details required for insurance or tax purposes.

Treatment and business records are maintained as required for professional, legal, tax, insurance, and business purposes.

 

Communication

Back to You Massage Therapy may contact you by email, phone, text message, or through the booking platform for purposes related to your appointment and care.

This may include:

  • booking confirmations
  • appointment reminders
  • intake and consent forms
  • payment requests or receipts
  • direct billing questions
  • cancellation or rescheduling communication
  • sickness or safety-related communication
  • parking or access questions
  • follow-up related to your session

Please avoid sending highly sensitive health information by regular email or text unless necessary. Secure forms and approved booking systems should be used when available.

 

Marketing Communication

Back to You Massage Therapy may occasionally send updates, offers, newsletters, or promotional messages only where consent has been provided or where permitted by law.

You may unsubscribe from promotional communication at any time.

Transactional or service-related messages, such as appointment reminders, receipts, intake forms, payment requests, and policy updates, may still be sent when needed to manage your care or appointment.

 

Website Information, Cookies, and Analytics

When you visit the website, certain technical information may be collected automatically by the website, hosting provider, security tools, analytics tools, or plugins.

This may include:

  • IP address
  • browser type
  • device type
  • pages visited
  • general location information
  • date and time of visit
  • referring website
  • website performance or security data

This information may be used to operate the website, improve user experience, monitor performance, prevent spam or security threats, and understand how visitors use the website.

The website may use cookies or similar technologies. You can adjust your browser settings to refuse or delete cookies, but some website features may not function properly.

If analytics, advertising pixels, email marketing tools, or additional tracking tools are added in the future, this Privacy Policy should be updated.

 

Third-Party Services

Back to You Massage Therapy may use third-party services to operate the website and business.

These may include:

  • Noterro for booking, forms, records, reminders, and clinic administration
  • Square for secure payment processing
  • direct billing or insurance platforms where requested
  • website hosting providers
  • website security and performance tools
  • email or communication providers
  • accounting, bookkeeping, or tax software
  • professional advisors where needed

Only the information reasonably needed for the relevant purpose is shared.

Third-party services may have their own privacy policies, terms, security practices, and data storage locations.

 

Disclosure of Personal Information

Back to You Massage Therapy does not sell personal information.

Personal information may be disclosed only when reasonably necessary, including:

  • with your consent
  • to process payment through Square
  • to manage booking, forms, reminders, or records through Noterro
  • to submit direct billing claims when requested
  • to issue receipts
  • to meet legal, tax, insurance, or professional obligations
  • to respond to a lawful request, court order, or legal requirement
  • to protect the safety of the client, practitioner, or others
  • to professional advisors such as accountants, lawyers, insurers, or consultants where required
  • to another health care provider only with your consent or where otherwise permitted or required by law

Only the minimum amount of information reasonably necessary will be disclosed.

 

Safeguards

Back to You Massage Therapy takes reasonable steps to protect personal information from unauthorized access, use, disclosure, loss, theft, copying, or modification.

Safeguards may include:

  • secure booking and form systems
  • password-protected accounts
  • limited access to client information
  • secure payment processing through Square
  • privacy-conscious communication practices
  • secure storage of records
  • professional record keeping practices
  • use of trusted service providers
  • reasonable administrative, technical, and physical safeguards

No electronic system can be guaranteed to be completely secure, but reasonable care is taken to protect personal information.

 

Retention of Personal Information

Personal information and treatment records are retained for as long as reasonably required for professional, legal, insurance, tax, business, and record keeping purposes.

Records may be retained after the end of the client relationship where required or permitted by law, professional obligations, insurance requirements, tax requirements, or business needs.

When information is no longer required, it will be securely deleted, destroyed, anonymized, or archived where appropriate.

 

Accessing or Correcting Your Information

You may request access to your personal information or ask that inaccurate or incomplete information be corrected.

To request access or correction, contact:

Email: hello@backtoyou.ca
Phone: 825-425-4441

Back to You Massage Therapy may need to verify your identity before releasing or correcting information.

Access may be limited where required or permitted by law, such as where disclosure would reveal personal information about another person, compromise safety, interfere with legal obligations, or involve information that cannot legally be released.

 

Privacy of Minors

For clients under 18 years of age, personal information may be collected from or shared with a parent or legal guardian as required for consent, intake, treatment planning, payment, and record keeping.

The minor client’s comfort, privacy, and understanding are still respected.

A parent or legal guardian may be required to complete intake and consent forms and may be involved in treatment decisions depending on the client’s age, maturity, and legal requirements.

 

Client Responsibilities

Clients are responsible for providing accurate and current information.

Please update Back to You Massage Therapy if your contact information, health information, insurance details, appointment location, emergency contact, or relevant circumstances change.

Please do not provide personal information about another person unless you have authority to do so.

 

Privacy Breaches

If Back to You Massage Therapy becomes aware of a privacy breach involving personal information, reasonable steps will be taken to contain the breach, assess the risk, and notify affected individuals or authorities where required by law.

 

External Links

The website may include links to third-party websites, booking platforms, payment processors, social media platforms, or other external services.

Back to You Massage Therapy is not responsible for the privacy practices, security, content, or terms of external websites or third-party platforms.

Please review the privacy policies of any third-party platforms you use.

 

Changes to This Privacy Policy

This Privacy Policy may be updated from time to time.

The most recent version will be posted on the website with the updated date.

Continued use of the website, booking system, or services after changes are posted means you accept the updated Privacy Policy.

 

Questions or Privacy Requests

For questions, access requests, correction requests, privacy concerns, or requests about how your information is handled, please contact:

Email: hello@backtoyou.ca
Phone: 825-425-4441

Back to You Massage Therapy
Operated by Back to You Massage & Bodywork Inc.
Calgary, Alberta, Canada